yu-minhong
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YU MINHONG

Founder, Chairman of New Oriental Education & Technology Group; Chairman of New Oriental Cultural Tourism Group; Founder, Chairman and CEO of Eastbuy
Yu Minhong, a native of Jiangyin, Wuxi, Jiangsu, is the founder of New Oriental. He graduated from the Department of Western Languages at Peking University in 1985 and stayed on as a teacher. He resigned in 1991 and founded Beijing New Oriental School in 1993, becoming a pioneer in China’s English-language learning and overseas study education. In 2006 he led New Oriental to list on the New York Stock Exchange; in 2019 he led New Oriental Online to list on the Hong Kong Stock Exchange. In December 2021 he launched the livestreaming e-commerce platform “Oriental Selection” (now East Buy), pioneering a “knowledge-powered” livestreaming retail model. In 2008, he was awarded the China Charity Award by the Ministry of Civil Affairs. In 2018, he received the National Poverty Alleviation Award for Dedication from the State Council Leading Group Office of Poverty Alleviation and Development, and was named one of the “100 Outstanding Private Entrepreneurs of the 40th Anniversary of Reform and Opening Up” by the United Front Work Department and the All-China Federation of Industry and Commerce. Yu served as a member of the 11th, 12th, and 13th National Committees of the CPPCC. He currently serves as Chairman of New Oriental Education & Technology Group, Director of the Education Committee of the 13th Central Committee of the China Democratic League, Secretary-General of the Well-Known Enterprises Committee of the ACFIC, President of the China Non-Government Education Investors Chamber of Commerce, and Vice President of the China Association for Non-Government Education.
Speaker’s sessions
Fri, Oct, 16, 2026 2:45PM- 3:00PM

Keynote V — Re-imagining Value: New Drivers of Sustainable Tourism in a Changing World