A veteran entrepreneur with decades of experience, Yu Jinfang consistently upholds his patriotism and green development philosophy. He turned a struggling village enterprise into Kingland Group, one of China’s Top 500 manufacturing and private enterprises, and built the country’s first A-share listed company specializing in welded steel pipes. For 30 years, he has been working hard in the southwestern border of China. Adopting protective development strategies, he founded Mekong Tourism and launched over 20 cultural tourism projects, forming a leading regional tourism enterprise that has received multiple provincial and national honors for industry innovation and social responsibility. Yu Jinfang is deeply committed to public welfare and social responsibility, dedicating himself to supporting the military community by organizing veteran care initiatives, establishing a veteran entrepreneurship and support fund, and promoting national defense education. He also actively participates in charitable endeavors such as educational donations, earthquake disaster relief, epidemic prevention and control, and aiding those in need. Today, he remains steadfast in his original aspirations, forging ahead to facilitate the transition between old and new growth drivers in the cultural and tourism industry. Continuously creating differentiated offerings for the sector, he empowers high-quality development in the cultural and tourism industry.