When the world’s most important conversations require more than moderation - when they demand credibility, diplomacy, strategic insight and the ability to unite leaders around shared purpose - Anita Mendiratta takes the stage. Founder and President of ANITA MENDIRATTA & ASSOCIATES (AM&A) and Special Adviser to the Secretary-General of UN Tourism, Anita is a globally recognised strategic advisor and thought leader across tourism, aviation, leadership and sustainable development. For more than three decades, across 100+ countries, she holds a distinctive perspective on the forces shaping the future of travel, aviation and tourism. Importantly, Anita is trusted to lead conversations that matter -on the international stage, across global media and around the board table. Whether engaging Ministers and CEOs, challenging perspectives in executive forums, providing informed commentary to leading broadcasters, or advising decision-makers behind closed doors, she brings inspiration through rich engagement. Her internationally acclaimed book, The Call to Leadership: Unlocking the Leader Within in Times of Crisis, reflects this philosophy, exploring the courage, clarity, compassion and humanity required of leaders when circumstances demand their very best. Her advisory work with UN Tourism, the World Bank, WTTC, IATA, WEF, ATAG and ICCA, combined with her international media presence across BBC, Bloomberg, CNBC, Sky News, France24 and others, has established Anita as a trusted global voice. Firmly embedded within the global leadership community, Anita’s influence has earned her recognition as one of the ‘Most Influential Women in Tourism’, ‘Top 25 Inspirational Executives in Travel/Hospitality’, and ‘Top 25 Executives to Watch in 2025’.